| Title | : | Global Jumpstart: The Complete Resource For Expanding Small And Midsize Businesses |
| Author | : | |
| Rating | : | 4.91 (602 Votes) |
| Asin | : | 0738200204 |
| Format Type | : | Hardcover |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 1998-12-31 |
| Genre | : |
For businesses large and small, a global marketplace represents a source of great promise—and peril. While trade barriers have come down, and advances in communication and information technology have made new markets accessible as never before, one false move can spell disaster, especially for small and midsize companies. Nevertheless, with a combination of ambitious vision and careful planning, even the smallest businesses can expand far beyond their home country’s borders.In Global Jumpstart, Ruth Stanat and Chris West draw on their many years of experience helping companies of all sizes expand into new markets to offer entrepreneurs a complete, step-by-step guide to launching a global strategy that will minimize risk, make the best use of their skills and resources, and capitalize on opportunities.Applying rigorous field-tested research and information-gathering techniques and citing the most current resources, Stanat and West present a comprehensive and immediate
Editorial : From Booklist The authors offer a complete resource guide for small to midsize companies that are contemplating expanding their business globally, those companies that have taken some initial steps as well as those which have never entered global markets. They provide a detailed approach to research and analysis of global business opportunities, which include conducting market research within an appropriate budget, assessing internal resources, getting a company ready to export, and adopting a global mind-set. Global sales projections, market-share analysis, and the efficiency and effectiveness of the marketing program must be constantly monitored and fine-tuned to ensure progress and profitability. The hurdles in international markets are daunting for companies of all sizes, but small companies often need additional insight and preparation, and the authors provide them with a useful road map. As we learn, "the question is not whether to go global, but when to go global." Mary Whale
I first read this when I was a teen eagerly seeking God's guidance and direction in my desire to become a doctor. Glenda Satin) s/he was on the run to California, and a Syndicate hit-man had just been put on her tail (no pun intended) This volume explains what happened next.
Wood gets far more ambitious in this work, even framing it nicely. I think too many folks get worked up that this is the source for Moby Dick. She encourages her readers to take a careful inventory of what their goals and vision are and to build a strong support network. What else can I possibly say? When a jazz legend decides to speak about his music, you pull up a chair and try to absorb every word.. These include Mongol horsemen!
There are some great new characters like three Siberian Tatar knights. of history, science, poetry and politics. A lot of info here. This is a good starting point for someone looking to get into the sports field. We don't need it in all our K-12 school books, too.
Isn't
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