The Wedge: How to Stop Selling and Start Winning The Wedge offers a powerful, proven technique to distinguish you from the incumbent agent and help you win new business. Learn Why Traditional Selling Doesn't Work Learn What You Need To Know To Win
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| Title | : | The Wedge: How to Stop Selling and Start Winning |
| Author | : | |
| Rating | : | 4.78 (737 Votes) |
| Asin | : | 0872183718 |
| Format Type | : | Paperback |
| Number of Pages | : | 116 Pages |
| Publish Date | : | 1998-07-01 |
| Genre | : |
Editorial : About the Author RANDY SCHWANTZ, author of three previous books on selling, is President of The Wedge(R) Group, a business performance and sales consulting firm headquartered near Dallas, Texas. A former salesperson himself, Schwantz has spent more than 10,000 hours talking with people who sell for a living. His unique sales strategy, The Wedge, has been embraced by hundreds of companies and thousands of individual sales professionals throughout the United States and Canada. He and his wife, Lori, live with their four daughters near Dallas.
The Wedge offers a powerful, proven technique to distinguish you from the incumbent agent and help you win new business. You will dramatically increase your "win ratio" and add satisfied clients to your book of business by researching a potential client, building rapport, and discovering the client's inner dissatisfaction in the current relationship. Learn Why Traditional Selling Doesn't Work Learn What You Need To Know To Win Rapport, Discovery, Differentiation The Six Steps of The Wedge Wedge Scripting Aids and More! Randy Schwantz s The Wedge strips away the theoretical and packs in the most practical sales techniques to come along in the last ten years. If a salesperson is not Driving the Wedge, they re just spinning their wheels! Richard F. Yadon, Jr. Director of Sales Willis Corroon Corporation of Kansas After reading The Wedge, and applying its principles to my sales presentations, I landed a rather large account that I know a competitor was also avidly pursuing. That alo
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